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Chevy Silverado

I saw my first new Chevy Silverado in the wild yesterday. I've seen them on Chevrolet Car Lots and such, but not actually out on the road.

The new truck is a far-sight better looking than the truck it replaces. I still cringe when I see what Chevy did to that truck with the '03 "freshening". I would have preferred that Chevy use the front end that they used on the new Avalanche, but I also understand their desire to position that truck more as an SUV with a cargo-bed than as a truck, so they want a distinct look between the two.

I still think, though that the C/K series pickups (from 1988-1999) were the best-looking trucks that GM ever produced (although the 1970 C/K pickups were close behind). Those trucks screamed "I'm a truck and proud of it!". The 1999-2002 Silverado/Sierra pickups were good-looking pickups, but they weren't that much of a departure from the previous generation. The 2003 freshening of the Silverado was incredibly ugly (and something on the Sierra freshening just didn't feel right).

The newest truck is a good-looking truck, but, if anything, looks almost too refined. Of course, that's what buyers are looking for. Those who buy trucks are looking for personal transportation, not just a cargo-hauler, so they are looking for refinement and class. I'm very sure that the new truck is a very capable truck. I just seems like it's trying to hide, a bit, that it's a truck.

If and when it comes time to look around for a new truck for my wife and I, I'm sure we'll look at the new Silverado. But that won't be for quite some time (hopefully), so who's to say what Chevy will be offering when we do?

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This page contains a single entry from the blog posted on February 7, 2007 9:04 AM.

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