My wife and I headed out to Village Pointe Mall this morning for the Grand Opening of the newest Apple Store. First--let's get this out of the way--I did take my camera and I did take pictures. Here they are.
The store was scheduled to open at 10:00 a.m. We got there about 9:00 a.m. When we arrived, we found the line waiting to get in already wrapping around the corner and down to the end of the block. When we got in line, a security guard that was nearby estimated that there were about 230 people ahead of us. As we waited, the line simply got longer behind us.
We spent the time waiting for the store to open chatting with the couple in line behind us. They were very excited about the opening of the store (especially the wife), but were very surprised about the line of people. They mentioned that they had driven by the night before and there were already people camped out in order to be the first in line.
About 9:30 a.m., a string of about 30-40 Apple Store employees walked/jogged/jumped by making a huge racket, doing the really excited about the opening of the store thing. They shook hands with people in line and thanked them for showing up. Some stopped and chatted for a small amount of time. Many in line responded to their excitement to cheers and claps of their own.
Finally, 10:00 a.m. showed up and the store opened. We could hear a huge cheer from up around the entrance. Obviously, we didn't get into the store right away. Omaha police were on hand to make sure that the store never went over capacity. Once the store first reached capacity, they waited for 20 people to exit the store and then they would let 20 more enter. My wife and I finally were able to enter the store at about 10:40 a.m.
The store was packed. It was literally very difficult to move around. The interior was bright and well lit. It had the standard tables with various MacBook and MacBook Pros set up for people to use--and using them they were. Along the walls were the Mac Pros and iMacs. Strangely enough, I don't remember seeing any Mac Minis. I'm sure they were there, but I do not remember seeing any. iPods were also on display toward the back left of the store.
One thing that surprised me was that there was only a small selection of software (on two shelves framing the back wall of the store. I know this is one of the smaller Apple Stores, but with these stores geared toward "switchers", having such a small selection of software isn't going to do much to change the impression that there is no software available for Macs.
They were giving away free T-shirts (all extra large)--black shirts that had the Apple logo and the text "Village Pointe"--to the first 1,000 people in the store. There was also a drawing for a $2,500 shopping spree in the store. The drawing for the shopping spree is on Monday, apparently.
The employees were very friendly and genuinely seemed excited to see the large crowd. Three different employees asked if there was anything they could help me find while I was in the store (all of them very politely). While I turned each of them down, my wife asked one to show her some arm bands for her iPod Shuffle. Although they had none on display, the employee offered to go back to the store room to get a few items that might fit the bill for her that they hadn't put on display yet (none of the items worked for my wife, but it was very nice of them to retrieve them anyway).
When I was able to get near one of the computers (this was really hard to do because of all the people using them), I was surprised to find that even though all the MacBooks I tried showed an AirPort signal, they could not connect to any websites. Similarly, the desktop Macs (a Mac Pro and an iMac) were directly wired (via the Ethernet port), but also could not connect to any websites. I know some computers did have internet access because I saw other people browsing the web, but I could never get to any of those computers. Very odd.
There was also a small kids area with iMacs set up with games. The kids I saw appeared to love the fact there were computers they could use. There was even an Apple employee watching over them and cheering them on.
There was also a small selection of third-party hardware (keyboards, mice, hard drives, etc), but make no mistake, most everything there were Apple products. The third party stuff was in the vast minority.
My wife and I spent about 20 minutes in the store. I'm sorry there aren't a lot of pictures, but when I was in the store, it was difficult to move, let alone actually frame a picture. I was a fun experience and had drawn a lot of interest. When we were walking around the rest of the mall, employees of other stores kept asking us all about it (after noticing the boxes we were carrying around with the t-shirts in them).
Apple looks to have a good thing going here. With the only real competition in town being the CompUSA (which is actually a pretty good store within a store) that is really on the entirely opposite side of town. Granted, it's only the first day, but it looks like there was a lot of interest, so hopefully that bodes well for Apple in Omaha, Nebraska.